Innovative Marketing Book Club - Session 1

Description

Presented by Kelley Patrick of Visionary Design Concepts and Ben Glascock of Redcrest Media (Certified StoryBrand Guides):

Are you wasting money on marketing that doesn’t work? Join the Innovative Marketing Book Club to learn a step-by-step guide that actually drives results. Using the proven Marketing Made Simple Framework, you’ll transform the way you talk about your business—so customers listen and take action!

Each session is a hands-on workshop designed to help you clarify your message, refine your marketing and build a sales funnel that works. Whether you're a seasoned business owner or just starting, you’ll leave with a clear guide and actionable tools to elevate your brand.

What You’ll Learn:

• Session 1: January 13th: Learn the 7 components of story & craft a powerful One-Liner (an elevator pitch, but better).
• Session 2: February 3rd: Explore marketing checklists and sales funnels. See real-world examples of what works (and what doesn’t!).
• Session 3: February 24th: Create your marketing checklist to turn visitors into loyal customers.

The Result? A marketing message that truly connects and attracts your ideal audience. Plus, learn a repeatable sales funnel that will grow your business.

Ready to simplify your marketing and get real results? Join this innovative book club!

Meet Your Guides:

Ben Glascock, Redcrest Media: Ben Glascock is a lifelong Wausonian and the owner of Redcrest Media, where he helps small businesses use their stories to maximize their marketing dollars as a StoryBrand-certified expert. With 10 years of experience—including producing for the Professional Women’s Bowling Tour—he’s a skilled videographer who believes collaboration is the one skill tech can’t touch, and he’s thrilled to share his insights with the Greater Wausau Chamber of Commerce’s Powering Innovation program. Passionate about crafting authentic, impactful narratives that make local businesses shine, Ben spends his time away from the lens with his wife Britney and their two boys, Nolen and James, cheering on the St. Louis Cardinals, playing Minecraft, and, of course, bowling

Kelley Patrick, Visionary Design Concepts: Kelley cares immensely about supporting brands who feel lost and are struggling to grow. Continued growth is difficult for businesses and, chances are, many have wasted money on marketing that hasn’t delivered results. As a StoryBrand Coach and Fractional CMO, she helps brands find the right words and strategy to accelerate growth. She believes that the right strategy will change everything.

This program/event is being hosted by the Greater Wausau Chamber of Commerce (GWCC) and is intended to provide information, education and/or entertainment to individuals and businesses.  The content presented does not necessarily represent the position of the GWCC Board of Directors, staff, sponsors, member investors and/or the membership as a whole.

Media Release:  The Greater Wausau Chamber of Commerce reserves the right to use any audio and/or video recorded during this event, without the expressed written permission of those included within the audio or video. The Greater Wausau Chamber of Commerce may use the audio or video in publications or other marketing materials produced, used or contracted by the Greater Wausau Chamber of Commerce.